StackAdapt Destination
StackAdapt is a self-serve programmatic advertising platform for by digital marketers. Ad buyers can plan, execute and manage data-driven digital advertising campaigns across all devices, inventory, and publisher partners.
Benefits of StackAdapt (Actions)
StackAdapt (Actions) provides the following benefits:
- Event & Page View Tracking: Leverage the StackAdapt Pixel for event and page view tracking
- Audience Retargeting: Use pixel data to create lookalike audiences
- Reporting: Consolidate all conversion and other media metrics into one platform, for a robust reporting solution
Getting started
- From the Segment web app, click Catalog, then click Destinations.
- Find the Destinations Actions item in the left navigation, and click it.
- Click Configure StackAdapt.
- Select an existing Source to connect to StackAdapt (Actions).
Destination Settings
| Setting | Description |
|---|---|
| Universal Pixel ID | Required. Your StackAdapt Universal Pixel ID |
Available Presets
StackAdapt has the following presets:
| Preset Name | Trigger | Default Action |
|---|---|---|
| Forward Event | Event type = "identify" Event type = "page" Event type = "screen" Event type = "track" |
Forward Event |
Available Actions
Build your own Mappings. Combine supported triggers with the following StackAdapt-supported actions:
Mapping limits per destination
Individual destination instances have support a maximum of 50 mappings.
Forward Event
Forward Segment events to StackAdapt for conversion tracking
Forward Event is a Cloud action. The default Trigger is: type = "identify" or type = "page" or type = "screen" or type = "track"
| Field | Description |
|---|---|
| Segment User ID | Type: STRINGThe ID of the user in Segment |
| Event Type | Type: STRINGThe Segment event type (page, track, etc.) |
| Event Name | Type: STRINGThe event name (e.g. Order Completed) |
| IP Address* | Type: STRINGIP address of the user |
| Page Title | Type: STRINGThe title of the page where the event occurred. |
| URL | Type: STRINGThe URL of the page where the event occurred. |
| Referrer | Type: STRINGThe referrer of the page where the event occurred. |
| UTM Source | Type: STRINGUTM source parameter associated with event |
| User Agent* | Type: STRINGUser-Agent of the user |
Type: STRINGEmail address of the individual who triggered the event. |
|
| Phone Number | Type: STRINGPhone number of the individual who triggered the event |
| First Name | Type: STRINGFirst name of the individual who triggered the event. |
| Last Name | Type: STRINGLast name of the individual who triggered the event. |
| Ecommerce Data | Type: OBJECTAdditional ecommerce fields that are included in the pixel payload. |
| Products | Type: OBJECTThe list of products associated with the event (for events with multiple products, such as Order Completed) |
This page was last modified: 06 Dec 2023
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